Health care industry

The health care industry’s customer base has increased tremendously, touching a value of $34 billion. According to a report by price warehouse coopers, the growth of health care sector is expected to increase to $40 billion by 2012. With the rice of multinationals tying up with the local banks, there has been a change in the offerings of the insurance companies. Tie-ups have been made with the health care sector, lifestyle segment, financial sector and many others, to quench diversified needs. To a great extent, insurance in India has been prompted by product innovation, streamlining of sales and distribution channels, along with targeted advertising and marketing campaigns.